The world of B2B marketing is becoming more and more complex. The emergence of big data, social selling and content marketing has changed the way B2B marketing is done. As the industry continues to change, our approach to connecting with buyers and potential leads must also change.
This resource is meant to help you understand the B2B marketing and sales landscape so you can identify the right strategies and tactics for your organization. After careful analysis and years of experience in B2B marketing, we have looked at the effectiveness of everything from Twitter to cold calls.