We all know that recruiters use social media as a way of sussing out potential employees, but what about existing ones?

Can negative posts from employees harm a brand?

Takeaways:

  • 50% of people post about their employers online – it’s an easy place to air discrepancies or praise a brand.
  • There are over 400 millions tweets sent out a day – I wonder how many are complaints about bosses…
  • Recruiters! Recognising an employees hard work can equate to a positive tweet about the brand or business

How Social Media Could Damage Your Employer Brand

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