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The Power Of Social Media

There was a time (even a couple of years back) when enough credit was not given to the power of social media. The social networking sites were getting strictly used by individuals to re-kindle old friendships. Social media, however, got its well-deserved worth ever since business organizations started harnessing its full potentials.

We all know that the recent algorithm updates of major search engines have turned social media into an all-powerful entity. In fact, search engines like Google take social engagement as a major signal to judge the credibility of a website. Simply put, social media now has the authority in determining the success of online marketing campaigns.

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